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How it all started

Deweffect Company Founder April Boeger

 

Growing up as a self proclaimed "Tom Boy," I couldn't relate to the beauty fluff. As I entered college, and began to plan my future I quickly realized that whether we like it or not, we all "judge a book by it's cover." We rarely get a second chance to make a first impression. While supporting myself in college and working 3 jobs, I noticed that looking and feeling good about myself impacted every other aspect of my life. Without having much money to invest in my appearance, I doubled down on doing my make-up and learning about how to take care of my skin. I got a job working at the Lancôme counter due to it's flexible hours, and realized how transformative skincare and make-up can be.

But it was my fascination with the science behind skincare that led me to unconventional paths. Sneaking into closed interviews and stretching the truth about my address, I secured a position with the top medical dermatology company, Galderma, renowned for producing Cetaphil. It was there that I unearthed the critical elements of skincare – the vehicle of products, mechanisms of action, and the often-overlooked but pivotal factor, "customer compliance."

My journey wasn't just about gathering knowledge; it was about simplifying the overwhelming world of skincare. After surveying over 200 women, the resounding feedback echoed a common sentiment: the sheer number of options in the market was bewildering. Despite the abundance of choices, many women felt that skincare products overpromised, underdelivered, and were impractical for their busy lives.

In the midst of my demanding job, I often found myself in a pickle, struggling to maintain a skincare routine that kept up with my schedule. With an entrepreneurial spirit, I teamed up with a renowned chemist, whose resume included working with industry giants like L'Oréal. Now into my 40’s, I set out  on a mission to "take the worry out of wrinkles", one nagging issue at a time.

My first hero product, the on-the-go eye balm, is designed to address one of the first signs of aging that pops up, the fine lines and wrinkles in the delicate eye area. Our eyes are the storytellers of our lives. Be it from late-night adventures or the demands of motherhood, tired eyes are often the first thing that’s noticed.

Whether it's juggling Zoom meetings across different time zones, in-person events, or late-night commitments, the pressure to be "always on" is real. In today's world, there's no room for missing a beat or looking worn out before your next gig.

The Deweffect Eyebalm delivers the immediate, noticeable results women want in as little as 10 minutes, plus the long-term benefits of preserving youth. Finally, there's a skincare solution that adapts to your lifestyle, not the other way around.

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