CLINICALLY TESTED & REAL LIFE PROVEN
Plumping and smoothing gives you the creaseless concealer and on-demand confidence you need
Board Certified Dermatologist Dr. Dana Ellis
Dr. Ellis recommends The Deweffect Eye Balm due to the scientific backing of its ingredients, its ease of use, and its effective results.
"As a dermatologist, and working Mom, I prioritize efficacy, targeted ingredients, and simplicity. The Deweffect Eye Balm addresses multiple concerns: dryness, fine lines, puffiness, and vibrancy."
How it all started-Founder, April Boerger
Why was I crazy enough to invent The Deweffect Eye Balm?
I was tired.
After 20 years inside the dermatology industry—working with
top brands like Cetaphil and seeing every formula, patent, and
"miracle" ingredient on the market—I had a front-row seat to a
massive lie.
I saw all my friends stuck in a tug-of-war. On one side,
you have the "Beauty" industry: influencers and high-priced shelves
pushing 12-step routines that prioritize aesthetics over actual efficacy. On
the other, you have the "Medical" side: clinical protocols that make
you feel like you need a PhD in chemistry just to avoid a chemical burn. You’re
told to cycle, stack, and "wait out" weeks of irritation just to see
a glimmer of a result.
The result? Guilt. Overwhelm. And a cabinet full of
half-used bottles.
As an industry expert deeply invested in dermato-psychology,
I knew the truth that no one was talking about: Consistency is the only
trump card. If a product is too complex, too irritating, or too slow to
work, you won’t use it. Period.
I was tired of women being told that great skin requires a
sacrifice of time, money, and comfort. I was tired of the "wait and
see" culture of retinoids that leaves you peeling and frustrated. And as a
working Mom, I was tired of looking in the mirror and seeing the "mental
load" written all over my face.
The eyes are the first to show it all.
That’s why I created The Deweffect Eye Balm.
Your 1 stop shop for I-just-slept-8-hours eyes- today and
long-term.
We’ve pioneered a targeted, low-water therapy designed
specifically for the first place we show our age: the eyes. It’s clinical power
without the prescription drama. It’s a "quick win" formula that
delivers a noticeable difference with every application—providing the positive
reinforcement you need to turn a ritual into a habit.
No multi-step nonsense. No PhD required. Just skincare you
can finally rely on, from someone who’s seen it all and knows that you deserve
better.
The Deweffect. Effortlessly Effective.
"But 'effective' doesn’t have to be 'toxic.' I spent 20
years seeing products that worked but were filled with fillers that did more
harm than good. That’s why The Deweffect is formulated with a
'zero-compromise' ingredient list. We aren't just clean; we are Yuka 100/100
rated. We’ve stripped away the water-weight and the chemical fluff,
replacing them with probiotic peptides that stimulate collagen and elastin at
the source. It’s 100% clean science, 100% of the time."