Our Story
April Dew Boerger is a skincare visionary, determined to revolutionize the industry by creating products that work seamlessly into the lives of busy professionals. With a 15-year career working for medical dermatology leaders such as Galderma and Novartis, April's experience has shown her that skincare doesn't have to be a lavish or complicated routine. Instead, she believes that high-quality products that provide instant results are the key to achieving great skin. When April couldn't find an eye cream that gave her an instant refresh on the go, she took matters into her own hands. After teaming up with top chemists and becoming a licensed skincare consultant, April invented the Deweffect Eyebalm. Set to launch in August, this innovative eye balm has already generated a waitlist due to its ability to provide results within 10 minutes. April's passion and commitment to squashing the overwhelm of anti-aging and making skincare doable for busy professionals sets her apart in the industry. Her latest invention is just the beginning of her mission to take skincare out of the bathroom and into real life.