how we are different
We believe long regimens, and expensive products are not required for great skin! After working for the market leader in medical dermatology in Orange County, CA, April Dew quickly learned, "more isn't better." "Seeing all of the over done cosmetic filled faces, was disheartening." Meanwhile, the beauty industry was bombarding consumers with overwhelming options, and paid for promises to solve their problems. I had seen people with permanent scarring and depression due to false advertising and failed hope. After over a decade of experience in dermatology, she began to see that the fundamentals of skincare were being overlooked. Helping consumers zero in on the best ROI for their time and money is our mission. We believe, great skin will help you win, in every aspect.