Do you dry your face with a towel & then put on moisturizer?

If you answered of course, stop there, and keep reading...

Have you heard of the re-wet face technique yet? This simple, no extra time or money, technique provides instant hydration and improvement of all skin types. What is it? It is the concept that we should apply our moisturizer on an "almost dripping wet" face. If you think about it for a second; it's quite intuitive. "I dry my face, but then I want to hydrate it with moisturizer?" Welcome to the epiphany that almost every single person has when they think it through; including dermatologists and skin care professionals! I had the same epiphany. By changing this one element; your skin will immediately be more dewy instantly and lock in moisture for the rest of the day. It sounds too good to be true, I know. Don't take my word for it, test it out yourself! You have nothing to lose. It takes NO additional time or money. This simple tweak is an absolute game changer. Here are a few testimonials, and we have had countless.

“I haven't gotten a compliment on my face in years!” Brenda
"So far I love the way my skin feels." ~ after 1 time
"Now I can't live without it."

Why it works


We are made of 60-70% water, and 90% of aging is due to environmental factors. When we think environment, we often focus on the sun. However, the humidity, elevation, blowing air conditioning and heat are all take their toll. If you think about it, we spend most of our day dehydrating our bodies unintentionally.

Drinking coffee, tea, and soda all dehydrate our bodies and our biggest organ is the skin. In addition to caffeine, the air humidity and flow have more impact than we realize. Flying is a perfect example. I am sure we can all relate to feeling dehydrated when flying.


We are definitely not suggesting that you give up coffee or tea. Instead, hydrate from the inside out and the outside in. Drinking water is half of the battle, but keeping the epidermis hydrated has countless benefits. Think of hydration and moisture as "the metabolism" of our skin. Moisture to our skin is like oil is to our cars. Our cars can function on low, dirty oil, but not well. When our skin isn't well hydrated, the barrier function is compromised. The epidermis, our outer skin layer, is a miraculous warrior, that doesn't get enough credit.


The epidermis is responsible for protecting our skin and regulating the function of cell turn over. When skin is properly hydrated the skin can optimally perform: cell turn over, collagen stimulation, cell repair, DNA repair, and minimize TEWL (trans epidermal water loss). Equally as important, the skin can perform optimal barrier function, when it is well hydrated. When the barrier function is working well, bad bacteria, disease and infection are kept at bay and the outer skin layer is well balanced.


A few hallmark signs of drastically dehydrated skin are tightness near smile lines, the mouth and eyes. Skin may also look grey or chalky. Other dry skin signs can include: redness, irritation, sensitivity, cracking or bleeding. There are skin conditions that are genetic such as ichthyosis and eczema that involve more complex aspects than hydration alone. However, for all skin types and conditions, hydration is critical.


Know before you try

~ If you use an active/serum or medicine, apply the active product on damp to dry skin for best absorption

~ Examples: antioxidants, retinoids (although are best pm), azeleic and other acids, medicinal products for Rosacea, acne, hydroquine

~ Step 1: on a completely clean face (if your skin can tolerate and benefit from not washing in the am, when you go to bed with a clean and hydrated face, that's fine too).

~ Step 2: Apply your actives/serums/medicines on a damp face for best absorption

~ Step 3: Let the actives/serums/medicines soak in for 2 min or more. Often I brush my teeth during this time.

~ Step 4: When you are ready to put on your moisturizer (a separate moisturizer such as Cerave) is ideal, RE-WET YOUR FACE WITH WATER, SO THAT IT IS "ALMOST" DRIPPING, and immediately apply an ample amount of moisturizer. Avoid t-zone, nose or any break out prone areas or use less there.

~ Step 5: Immediately apply sunscreen to lock in the moisture. It acts as a green house effect.

~ Step 6: Immediately apply make-up foundation etc. if you use make-up within 2 minutes of re-wetting the face to maximize the lock-in benefits of hydration.

~ Step 7: If you use powder, apply with a large powder brush, if not continue your typical process



info@deweffect.com

San Clemente, CA

© 2020 by The Deweffect Company

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